1. How to “re-script” your leadership style to win the talent war, stay relevant, and get better results, with bestselling author Stephen M. R. Covey Carl J. Cox 48:09

One of the biggest concerns organization leaders have these days is the labor market: how to win (and keep talent). And for good reason. These days, it’s harder than ever to find and retain a great team. But no matter what external factors are impacting the job market, CEOs and managers can always control one thing: their leadership style. And chances are, they’ve been thinking about their leadership all wrong. 


Joining us on the Measure Success Podcast is one of the top leadership experts in the world. Stephen M. R. Covey is the New York Times and #1 Wall Street Journal bestselling author of “The Speed of Trust,” which has sold over 2 million copies worldwide. In this podcast, we discuss his latest book, “Trust and Inspire.” 


He’s also the co-founder of CoveyLink and the FranklinCovey Global Trust Practice. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and collaboration, he speaks to audiences around the world. 


Tune into this special episode for more on Stephen’s advice for how leaders can stay relevant in the labor market (no matter the external conditions), the healthier alternative to a “command and control” leadership style, the core “stewardships” that leaders have, and, of course, several of Stephen’s top book recommendations.


Here’s a Glimpse of What You’ll Learn: 


  • Why Stephen’s process to finish his latest book was a 17-year journey

  • The differences between a “command and control” leader and a “trust and inspire” one, and why context is so crucial to both methods

  • The data behind a high-trust work culture and why the “trust and inspire” leadership value can be so powerful for shareholder value, innovation, productivity, and more

  • How leaders can move their team from engagement to inspiration

  • How leaders can win the war for talent, and what they need to change about their leadership styles in order to be on the cutting edge of the next era of work

  • Some real-world examples of leaders who have changed their styles and seen great results

  • The difference between being and doing, and why both are so important for leaders to be effective 

  • More details about the 3 stewardships that Stephen describes in his book

  • How to stimulate more openness and transparency within a workplace

  • More about Stephen’s relationship with his father, the well-known bestselling author of “The 7 Habits of Highly Effective People”

  • Why inspiration is a learnable skill for leaders

  • How Stephen measures success, both in business and in his personal life

  • Additional resources from Stephen for leaders who want to bring the best out of their teams and stay relevant amidst a new era of work


Resources Mentioned in This Episode:


Carl Cox CEO, Measure Success Podcast Host, Author Lost at CEO

Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.

Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.

Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.