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June 3rd, 2025

How to Build a Business That Makes a Difference

  1. How to Build a Business That Makes a Difference Carl J. Cox 33:37

A sock company that changes lives? Yes.

John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives.

In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness.

Key insights: ✅ How a simple idea became a multi-million dollar business ✅ Why purpose and giving back drive Growth ✅ What businesses can learn from their customer-first approach

If you want to build a company that stands for something bigger than profit, this episode is for you.

Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors

Carl Cox CEO, Measure Success Podcast Host, Author Lost at CEO

Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.

Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.

Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.

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