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August 8th, 2024

Episode 524 – How Free Increases Engagement, Involvement And Sales

  1. Episode 524 - How Free Increases Engagement, Involvement And Sales Kurt Mortensen 20:50

Obligation has been used as a persuasive technique since the beginning of time. We see companies offering free downloads, free estimates, or gifts in the hope of opening the door to persuasion.  The Law of Obligation, also known as pre-giving or reciprocity, states that when others do something for us, we feel a strong need, or urge, to return the favor.

Returning the favor rids us of the obligation created by the first good deed. The adage “one good turn deserves another” is a part of social conditioning in every culture. And, even beyond that, the maxim serves as an ethical code that does not necessarily need to be taught, but is understood.

Study: Free samples increase sales, work better than end-of-aisle promotions

The Psychology of Free: Does Giving Free Samples Increase Sales?

Join me for this week’s podcast on How Free Increases Engagement, Involvement, And Sales.  You will discover why giving away free products, offering free services, and using trial offers are powerful forms of persuasion.  I will talk about the science and application of the freebie.

DEAL OF THE WEEK HERE

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.

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