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June 27th, 2024

Episode 518 – Double Dog Dissonance – Persuade Under the Radar

  1. Episode 518 - Double Dog Dissonance - Persuade Under the Radar Kurt Mortensen 21:01

The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition?  Our cognition is a mental process that uses thoughts, beliefs, experiences, and past perceptions.

That means when people behave in a manner that is inconsistent with these cognitions (beliefs, thoughts or values), they find themselves in a state of discomfort. In this uncomfortable state, they will be motivated to adjust their behaviors or beliefs to regain mental and emotional balance. When our beliefs, attitudes, and actions mesh, we feel congruent.

This allows us to live with our thoughts, manage our day-to-day activities, and allows us to Sleep at night.  Have you ever proved someone they were wrong?  Have you ever backed them into a corner? What happened?  You made the perfect case, but you never heard from them again.

How do you use dissonance with your daily persuasion?  How do you get others to persuade themselves?  Join me for this week’s podcast on  Double Dog Dissonance – Persuade Under the Radar. Discover ways to help people convince themselves.

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Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.

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