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November 8th, 2023

Episode 489 – The Value Sale – How to Prove ROI and Win More Deals – Interview With Ian Campbell

  1. Episode 489 - The Value Sale - How to Prove ROI and Win More Deals - Interview With Ian Campbell Kurt Mortensen 21:11

How do you build value so you don’t have to fight on price?  Only rookies fight on price.  We all know you get what you pay for – so why is everyone fighting on price when only 6 percent of our purchases are based on price?

If they say it is too expensive – you have blown your presentation.  So, how do you create value or demonstrate the benefits of our product or service?  Here are a few ways to get started on your path to sell value, not price.

Do you build the value or vomit the features of your product/service and hope they see the value?  Join me for this week’s podcast on The Value Sale – How to Prove ROI and Win More Deals – Interview With Ian Campbell.  We will discover how to build the value and create an irresistible ROI.  This will make the purchase a no-brainer.    

For more info about Ian visit his website here.

PS

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Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.

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