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October 11th, 2023

Episode 485 – Dumb Is More Persuasive Than Smart – Dumb Is Smart

  1. Episode 485 - Dumb Is More Persuasive Than Smart - Dumb Is Smart Kurt Mortensen 20:29

The thought of using the “dumb is smart” technique in persuasion and sales may seem counterintuitive because your prospect wants to deal with the expert.  This strategy has two parts.  This is the ability to simplify your message and simplify your presence.  Sometimes, your presence with a prospect can be too complicated or arrogant. 

Believe your own lies

Join me for this week’s podcast on Dumb Is More Persuasive Than Smart – Dumb Is Smart.  We will explore how to use this technique to bond with your prospects.  You will discover certain things you are doing that repel your potential customers because they feel you don’t understand them or your message is too complicated.

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Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.

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