Imagine that there is a giant rubber band inside of you. When dissonance is present, the rubber band begins to stretch. As long as the dissonance exists, the band stretches tighter and tighter. You’ve got to take action before it reaches a breaking point and snaps. The motivation to reduce the tension is what causes us to change; we will do everything in our power to get back in mental balance.

Sleepless And Selfish: Lack Of Sleep Makes Us Less Generous

We like to feel a level of consistency in our day-to-day actions and interactions.  This harmony is the glue that holds everything together and helps us cope with the world and all the decisions we have to make. Dissonance causes us to distort our memories or remember what we want to see or how we want it to happen.  This blurs reality and allows us to cover our mistakes.

Do you want your persuasion to stick?   Do you want your sales never to have buyer’s remorse?  What causes that dissonance or regret for saying yes?   Join me for this week’s podcast on Saving the Sale: Refunds, Regret, And Remorse.  You will discover the techniques used to get those sales to stick.  

Most Recent Episodes

February 6, 2025

Episode 547 – How Humor Deflects Objections and Increases Influence

In this episode Kurt discusses the impact of humor on persuasion, motivation, and influence. He explains how humor can build rapport, capture attention, and create positive emotional connections....

Listen · 20:59

January 23, 2025

Episode 545 – The Buying Decision – How To Reduce Risk Maximize Reward

This episode delves into strategies for enhancing influence, motivation, and success, featuring elements like goal setting and mindfulness. Kurt Mortensen shares personal anecdotes, such as a...

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January 15, 2025

Episode 544 – Guaranteed Goals – The Science Of Maximum Success

This episode explores the science behind effective goal setting and achieving maximum success. Kurt discusses common pitfalls like failing to set goals correctly and pre-excusing failure. He...

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Kurt Mortensen Kurt Mortensen

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.