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September 15th, 2021

Episode 390 – How Starbucks Does Not Fight On Price – And You Pay More For Coffee

  1. Episode 390 - How Starbucks Does Not Fight On Price - And You Pay More For Coffee Kurt Mortensen 20:04

Understanding human nature is essential to maximizing your greatest persuasion potential. Have you ever wondered how the mind works? Why do we do what we do? Why do many people do the opposite of what is best for them? Great persuaders can find patterns in human nature and customize their ability to persuade accordingly.

6 psychological tactics behind the Starbucks menu

Join me for this week’s podcast, where we explore how these triggers get you to pay more in Retail – especially at Starbucks.   These triggers can help you understand the world of persuasion and influence.  This podcast is called How Starbucks Does Not Fight On Price – And You Pay More For Coffee

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.

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