1. Trailer - How you can teach bots to be compassionate when dealing with your customers. Jim James 0:41

At the heart of human centered design, which is where a number of businesses are Moving into, which has really genuinely put the customer at the heart of the business, you need empathy or to take that competence thing further, you need compassion with the competence and when you do the business results are outstanding.

The full show is here but will also be coming up in your player.


Peter Dorrington, CEO of Anthrolytics shares how his company is designing systems and training bots to deliver empathy at scale, and also gives practical advice for business owners to deliver compassion oriented service to stakeholders just by using simple verbatims and templates.

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.