How "Drinking and Knowing Things" can be good for your business.

How can combining opposites into your brand name help your marketing? That's just one of the insights I have from today’s guest, the bestselling author of Drinking & Knowing Things,
Michael Juergens. Michael runs the wildly popular Drinking & Knowing Things wine blog which was adapted into a book that provides 52 specific wine recommendations. He is the founder of the Bhutan Wine Company and is leading the development of the wine industry in the magical Himalayan country.

Based in California, Michael Juergens is a Certified Sommelier with the Guild of Master Sommeliers, a Certified Specialist of Wine, and a Master of Wine Candidate with the Institute of Masters of Wine.   Michael also owns the award-winning SoCal Rum company, which was recently awarded the highest point score in history for any Silver Rum. Michael Juergens is a professor at the Paul Merage School of Business at the University of CA, Irvine. He lives in SoCal, where he spends his time blind tasting and doing extreme sports. 

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