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Cracking the Ad Code: Maximise Your ROI with Skip Wilson's Insider Strategies

  1. Cracking the Ad Code: Maximise Your ROI with Skip Wilson's Insider Strategies Jim James 32:56

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Are you struggling to make your advertising dollars count? Skip Wilson, CEO of Draft Media Partners, unveils the secrets to effective advertising in this episode of The UnNoticed Entrepreneur. Discover why tracking is crucial and how to reach potential customers before they enter the competitive discovery phase. Skip shares insights on creating punchy, focused ad messages and explains why creative content is paramount to campaign success. Learn from his entrepreneurial journey as he pivoted from a SaaS model to a successful white-label advertising management company. Skip also reveals common mistakes in ad planning and offers valuable tips for entrepreneurs, including the importance of listening to disgruntled customers and employees. Whether you're a small business owner or a marketing professional, this episode provides actionable strategies to optimise your advertising efforts and achieve better results.

Recommended book: “The Dreams That Built America” by Alan C. Elliott

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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.

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