1. Episode #82: Residential Real Estate- New Products, New Players, and Lots of Opportunities Looking Forward 31:09

Hello, Looking Forward listeners. Thanks for tuning in!

Today on Looking Forward we’re again going to focus on residential real estate. In Part 1 of this two-part series,

Episode #81, we looked at how the residential real estate industry has evolved over the past few decades… and how that industry differs in the U.S. differs from some other parts of the world. We also looked at COVID 19’s dramatic impact on the industry, and we heard what concerns our guest expert most about residential real estate these days.


In Part 2, we’ve brought back that same guest expert, Rich DeNicola, to discuss where he sees residential real estate going over the next few years, and what opportunities he thinks that will offer. We’ll also ask Rich to provide some advice to those who are looking to buy or sell a home.


To re-introduce Rich DeNicola, he currently serves as the Chief Operating Officer for the Realogy Expansion Brands, which includes Better Homes and Gardens® Real Estate and ERA®. He is responsible for domestic and international business operations, financial management, franchise performance consulting, products and partnerships, network engagement and brand growth strategy for the portfolio.

Prior to his current role, Rich served as Chief Operating Officer of Better Homes and Gardens Real Estate as well as Senior Vice President of Membership Development there. During his tenure, the brand more than doubled its franchised office count and expanded to sixteen new states and the Bahamas.

Before joining Better Homes and Gardens Real Estate, Rich served as National Vice President of Franchise Sales for Coldwell Banker, overseeing the brand growth and mergers/acquisitions strategies in both the United States and Canada. He has served in a variety of sales and operational roles for Realogy Franchise Group since 2004.

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Jeff Ostroff is an experienced, versatile marketing and communications executive. He currently hosts and produces two podcasts which he created, “Looking Forward: Opportunities for Job, Career, Business, and Investment Seekers,” and “Health Care on the Horizon.” He’s a co-host for the “MyMacD Life” podcast, which is about macular degeneration.

Jeff’s also a podcast creator/consultant, voice-over talent, event host/facilitator, producer of audio or video business “spotlight” promos, and a seniors’ (silver) marketing advisor. Jeff’s first career was focused primarily on seniors, health care, travel, and marketing. He’s the author of the Prentice-Hall Book, “Successful Marketing to the 50+ Consumer” (Prentice-Hall.)