1. Episode #77: Who in the World Listens to Radio? Looking Forward 31:20

Today on Looking Forward, we’re going to focus on a communications medium that exists just about everywhere around the world: Radio!

In Part 1 of this two-part series, Episode #77, we’re going to delve into that evolution. We’ll look at how radio has changed over the years, explore how people in different parts of the world listen to their radios, and examine how COVID-19 has affected radio production and listening habits.

To help us do that, we’re bringing back James Cridland. James was previously on Looking Forward to speak about podcasting. Well, guess what– he’s also an expert on the radio industry, too!

Along with being the Editor of Podnews, a daily podcast newsletter, James Cridland is a radio futurologist – a writer, consultant and public speaker on radio’s future. James has worked in radio and audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist.

He launched the world’s first streaming radio smartphone app in March 2005, for the original Virgin Radio in London, launching daily podcasts earlier that year. In 2007 he joined the BBC working on the BBC iPlayer for radio, achieving a dramatic increase in the service’s audio quality.

James was one of the organizers of Next Radio, the UK radio ideas conference. He has worked with the world’s largest radio conference, Radiodays Europe, since its inception.

A founder of the hybrid radio technology association RadioDNS, he is an Associate Member of the International Academy of Digital Arts and Sciences. Born in the UK, James lives in Brisbane, Australia with his partner and daughter.

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Looking Forward is THE podcast about global trends, opportunities, and the future, and how YOU might capitalize on those: Think… jobs, careers, business start-ups, ventures, investments, life enrichment.

Guests are experts in their field, and most are C-suite executives, household names, authors, and/or from prestigious universities or similar organizations.

Looking Forward is a great source for media outlets, podcast producers, telecom companies, audio publishers, etc. to include as part of their content. This is what MTN, the gigantic telecommunications company in Africa, is doing.

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Looking Forward also offers a smart and affordable way for advertisers to promote their products or services, especially given its positive spin and informative, entertaining, and wholesome content.

For more information, please contact www.jeff-ostroff.com

Jeff Ostroff is an experienced, versatile marketing and communications executive. He currently hosts and produces two podcasts which he created, “Looking Forward: Opportunities for Job, Career, Business, and Investment Seekers,” and “Health Care on the Horizon.” He’s a co-host for the “MyMacD Life” podcast, which is about macular degeneration.

Jeff’s also a podcast creator/consultant, voice-over talent, event host/facilitator, producer of audio or video business “spotlight” promos, and a seniors’ (silver) marketing advisor. Jeff’s first career was focused primarily on seniors, health care, travel, and marketing. He’s the author of the Prentice-Hall Book, “Successful Marketing to the 50+ Consumer” (Prentice-Hall.)