How to use email marketing to grow your business.

How to use email marketing to grow your business. hollischapmanshow 31:00

Promote your new products or services

There is nothing better than sending an email campaign to promote a new service or product. Don’t forget to list the benefits of your product or service in your email. If your readers know “what’s in it for them”, your email is more likely to have an impact.

To entice your contacts to take action, you can offer an exclusive discount coupon with an expiry date. Be careful not to put too many calls to action in one email. Ideally, you only want to present one new product or service, with only one offer. For example: A new body lotion with a 5$ coupon and a “Shop Now” call to action, placed at the bottom of the offer.

2. Build customer loyalty

If you want to build a long-term relationship with your customers, email is the way to go. Here are some examples of personalized emails you can send to your contacts:
Greeting Cards: Highlight your clients’ birthday with a discount coupon.We miss you: Send an automated email to subscribers who have not made a purchase in a while. Why not add a discount coupon to sweeten the deal?Monthly newsletter: Send relevant content to your customers on a regular basis, so they can discover what’s happening in your business (news, events, etc.).