1. Repurposing Your Content To Improve Your Brand Strategy with Sarah Panus Melanie Johnson & Jenn Foster 33:50

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sarah Panus about repurposing your content and telling your story. 

What You’ll Learn in this Episode:

  • How to use storytelling in your brand strategy.
  • How to make your brand relatable.
  • How to map out repurposing your content.


“I think every good content marketing, storytelling plan needs three things. It needs F, E, D, which is focus, empathy, and data. So these things will help you figure out what it is that you should be talking about.” (6:37)

“The biggest thing I would say is to humanize the story. So that’s the beauty of storytelling versus facts and figures alone.” (16:41)

“The first thing you wanna do to repurpose content is you wanna map out first all the different channels and or partners that use and share content for your brand. I call that your content ecosystem.” (22:26)

About Sarah Panus:

Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using her signature F.E.D. Method (focus+empathy+data) she helps marketing professionals think like Editorial Directors to humanize their brand and create winning brand storytelling strategies.

Whether she is working as an extension of your internal team; Coaching you from behind-the-scenes in one of her online brand storytelling courses; or jumping in on a quick project, she looks forward to helping you.

Learn More Here

Jenn Foster Bestselling Author

Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Marketing Agency. Companies dedicated to helping business owners of all sizes thrive in today's highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills. From local brick and mortar stores to online entities, to large international corporations, Jenn's years of experience and expertise has now helped hundreds of businesses become front-page news on major search engines. She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers, and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their book, to build their business and brand.