Jen Gerasimas has over 20 years of experience in the Health and fitness industry. She began her journey as a registered nurse before transitioning into teaching group Exercise, then personal training. She worked in several different gym settings, including managing at a high-end fitness club. Over 8 years ago, Jen left the gym world to start her own independent personal training business 7Core Wellness. Witnessing firsthand the joys, struggles, and impact of independent training, she co-founded The Solo Trainer to equip other aspiring trainers with the tools needed to take the leap from gym employee to independent business owner. Jen resides outside of DC in Northern Virginia with her business partner husband and teenage daughter.

Jen’s Links:

Homepage – https://thesolotrainer.com/

The Solo Trainer Action Plan – https://thesolotrainer.com/actionplan/ (

YouTube: https://www.youtube.com/@thesolotrainer

FB: https://www.facebook.com/thesolotrainer

IG: https://www.instagram.com/thesolotrainer/

LinkedIn TST: https://www.linkedin.com/company/thesolotrainer

LinkedIn Jen: https://www.linkedin.com/in/jennifer-gerasimas-b6636375/

Dr. D’s Links:

Website: ⁠⁠https://doctordarianparker.com/⁠⁠

Dr. D’s Affiliate: Stick Mobility

Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this ⁠⁠Link⁠⁠ or copy to your browser ⁠⁠https://stickmobility.com/darian-parker⁠⁠ and use the discount code: 1CEC828F154 to get 10% off of your purchase.

Time Stamps:

00:00 Introduction: Launching a Fitness Business

00:53 Personal Journey in the Fitness Industry

01:56 Challenges and Realizations

03:51 Understanding Business Attrition

06:08 Six Pillars of a Successful Fitness Business

07:21 Pillar 1: Own and Thrive

14:40 Pillar 2: Establish and Protect

22:25 Pillar 3: Price and Earn

24:15 Understanding Business Costs and Pricing

25:39 Financial Management and Payment Systems

27:05 The Importance of Budgeting

29:12 Attracting and Converting Clients

35:30 Building and Growing Your Business

39:23 Systemizing and Sustaining Your Business

43:40 Free Resources and Final Thoughts

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Darian Parker Dr. D's Social Network

Dr. Darian Parker earned his Ph.D in Sports Education Leadership with an emphasis in Behavior Modification from UNLV. He earned his Master and Bachelor degrees from James Madison University in Kinesiology. Dr. Parker is the Co-Owner of Epic Leisure Management LLC., the Owner of Parker Personal Training LLC and the Host of Dr. D's Social Network Podcast. Dr. Parker is a certified personal trainer through the NSCA. During Dr. Parker's career he has served several roles in the fitness and wellness industry. He has worked extensively in both the academic and private club sector as a Director of Education for a Career College, General Manager of a high end luxury residential fitness club and National Director of Fitness for a global leisure management company.