Kevin is an EOS implementer and entrepreneur who helps companies of all sizes achieve their goals. He started as a technical guy, but he realized that the human side of business is just as important. He loves helping entrepreneurs and solopreneurs succeed and knows that a good business plan is essential for success.

However, he also cautions against getting too fixated on a business plan. The world is constantly changing, and entrepreneurs need to be able to pivot quickly. His advice is to encounter your customer early and often and to fail fast.

He also recommends using the Vision Traction Organizer (VTO) instead of a traditional business plan template. The VTO is more focused on making decisions about business design, which are essential for success.

Key takeaways:

• A good business plan is essential for success, but don't get too fixated on it.
• Encounter your customers early and often, and fail fast.
• Use the Vision Traction Organizer (VTO) instead of a traditional business plan template.

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Intro Song is “Connected” from the “Gratitude” Album by James Kevin O’Connor Music Row Recording Artisthttps://open.spotify.com/track/5u7vgVTItXKAJcNwImg7E4?si=90baa52f0bab468b&nd=1

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