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March 10th, 2020

Ep #154 Always Check With Your Head Before Going With Your Gut Interview With Dr. Gleb Tsipursky Founder Of Disaster Avoidance Experts, Cognitive Neuroscientist, Behavioral Economist, And Author

  1. Ep #154 Always Check With Your Head Before Going With Your Gut Interview With Dr. Gleb Tsipursky Founder Of Disaster Avoidance Experts, Cognitive Neuroscientist, Behavioral Economist, And Author Roman Prokopchuk 24:12

I got to interview Dr. Gleb Tsipursky.

Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective decision-making strategies via his consulting, Coaching, and training firm Disaster Avoidance Experts. A cognitive neuroscientist and behavioral economist, Dr. Tsipursky writes for Inc., Time, and CNBC, and his new book, available on Amazon and other book stores, is “Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters.”

We spoke about:

1:00 How he became a disaster avoidance expert starting from childhood.

2:00 Got into disaster avoidance to help people avoid bad decision making.

3:35  The patterns leading to us making bad decisions are called cognitive biases.

4:00 One of the biggest cognitive biases we make is planning fallacy.

5:56 What inspired him to write the book.

9:40 Our emotions drive 80%-90% of our decisions if we let them.

12:55 Exercise to avoid bad decision making ask yourself what  important information have I not yet considered? Information that goes against your preferred choice.

14:15 Addressing all the ways the decision could fail.

16:15 Motivations in utilitarian value set.

20:05 Always check with your head before going with your gut.

And much more.

This episode is sponsored by Nova Zora Digital experts in digital marketing.

*Disclaimer: The views and opinions on Roman Prokopchuk’s Digital Savage Experience are those of the guest’s alone as their own, and the host’s alone as his own. Information provided by the guest is fact checked to the best of our abilities. By providing background information to the show, the guest acknowledges that it is as accurate as possible. The show does not endorse, promote, or is in association with the guest’s business interests.*

Roman Prokopchuk Agency Founder & Podcaster

Roman is a 1st generation immigrant from Ukraine. He arrived in US with 6 other family members to a 2 bedroom apartment. Roman interned with the Secret Service and held a top secret government clearance. He was forced to become a self taught digital marketer as a result of the 2008 recession, and fell in love with it. Roman has 14 years of experience leading digital teams in senior leadership roles on over 600 campaigns across many industries. He founded Nova Zora Digital in 2012.

Roman is the host of the Digital Savage Experience Podcast, a Top 100 Podcast on Apple Podcasts for How To and has worked on other projects in the podcast space. He is a foster parent, and has had 29 kids in his home since June 2018. He became a foster parent by going through 6 miscarriages with his wife in 3 years, 2 of which happened on Christmas Days. With death, loss, and hardships Roman pushes through no matter what.

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