Join us on Digital Coffee: Marketing Brew as we uncover the secrets to building thought leadership through Podcast PR with special guest Michelle Glogovac, the podcast matchmaker and host of the award-winning podcast "My Simplified Life." In this episode, we discuss the unique power of podcasts for connecting with niche audiences, sharing authentic stories, and establishing yourself as a trusted thought leader in your industry.
Michelle shares her expertise on how podcast PR compares to traditional PR, why smaller, targeted audiences can be more impactful than massive ones, and how to repurpose podcast content for long-term value. Fun fact: Did you know Michelle stocks up on pumpkin-flavored coffee to enjoy it all year round? She also provides actionable tips on pitching to podcasts, building genuine connections, and leveraging interviews to grow personally and professionally.
Whether you’re in Real Estate, digital marketing, financial planning, or exploring AI and content creation, this episode is packed with insights for anyone looking to elevate their brand. If you want to master the art of podcast PR or learn how to craft personalized pitches, this one’s for you!
💡 **Fun Facts About This Episode:**
1. Michelle reveals how trust from hosts extends to their guests—and why that matters for building credibility.
2. Discover the surprising cost differences between podcast PR campaigns and traditional PR.
3. Learn why podcasts are the perfect platform for marketing professionals to showcase expertise.
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Question – What unique advantages does podcast PR offer over traditional PR, especially when it comes to building personal connections and trust with an audience?
⏰ Timecodes ⏰
00:00 – Intro
01:23 – Michelle’s Role in Podcasting
04:31 – Podcast PR vs Traditional PR
09:21 – Unique Advantages of Podcast PR
10:57 – Cost Comparison: Podcast PR vs Traditional PR
14:38 – Establishing Thought Leadership through Podcast PR
18:19 – Metrics for Measuring Podcast Success
22:49 – Understanding Targeting in Podcast PR
24:05 – Beneficiaries of Podcast PR
27:26 – Integrating Podcast PR with Traditional Strategies
30:41 – Role of AI in Podcast PR
32:46 – Challenges Facing Podcast PR
35:16 – Future Trends in Podcasting
37:43 – Connect with Michelle Online
38:50 – Outro
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About:
Digital Coffee: Marketing Brew is a dynamic and informative podcast that serves up a steaming cup of marketing insights and strategies in the digital realm. Just like your favorite morning coffee, this channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors.
