605: Create a New Opportunity

605: Create a New Opportunity Jeff Heggie 5:43

Jeff Heggie Daily Success Strategies

605: Create a New Opportunity

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Consumers get a lot more excited about New Opportunities than they do Improvement Offers.

Think about fixing a hole in your wall, versus renovating your house, versus building a new home. We can get a lot more excited about building a new home.

When Steve Jobs introduced the iPod, he wasn’t introducing an improvement offer (CD 10-15 songs, MP3 Player 150 songs…) He didn’t present something that was better or faster. Instead, he created a new category, a “new opportunity.”

As you look at everyone you are competing against, how can you create a New Opportunity?

Think of your goal not as fixing something for your audience, think of it from the perspective of replace what’s not working with something different.

1. What’s the result they are trying to achieve?

2. What are they currently doing to try to get that result?

3. How can you create a New Opportunity?

When we’ve talked about marketing in the past, we’ve talked about entering the conversation that’s happening in your prospects mind and answering one of two questions:

– What’s the pain they have but don’t want?

– What’s the result they want but don’t have?

If they are not having success with what they are currently doing, they don’t just want a better way of doing it, they want something new.

How can you create a New Opportunity?

– Application?

– How they purchase?

– Subscription model? Etc, etc.

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Jeff Heggie Success Coach

Jeff Heggie is an entrepreneur, success coach, and mortgage specialist with a passion for helping others achieve their biggest dreams. Jeff teaches people to become optimal performing entrepreneurs. He starts with a focus on mindset. Taking his client or their business to the next level always begins with the right mindset.

Jeff enjoys using his extensive experience in the banking industry, over twenty years as an entrepreneur, plus his training and experience as a coach to help his clients break through the mental and physical barriers that hold them back.