1. 115: Persuasion - The Law of Similarity & Familiarity Jeff Heggie 4:20

Jeff Heggie Daily Success Strategies

Episode 115: Persuasion – The Law of Similarity & Familiarity

Mindset Journal – mindsetjournal.jeffheggie.com


Michelle Lederman’s book: The 11 Laws of Likability

The Law of Similarity

– People like people like them

The sub-law of association

– People trust the sources they know best

– Being associated with one of those trusted sources often means that the trust, by association, will be transferred to you

Uncover Connections

– Look for common interests and backgrounds, shared experiences and beliefs, to find similarities that will help build connections

The Law of Familiarity

– People feel comfortable with who and what they know

Build Familiarity

– Stay in someone’s mind by staying in contact

Continue the conversation

Keep it authentic

Mindset Journal – mindsetjournal.jeffheggie.com

Jeff Heggie Success Coach

Jeff Heggie is an entrepreneur, success coach, and mortgage specialist with a passion for helping others achieve their biggest dreams. Jeff teaches people to become optimal performing entrepreneurs. He starts with a focus on mindset. Taking his client or their business to the next level always begins with the right mindset.

Jeff enjoys using his extensive experience in the banking industry, over twenty years as an entrepreneur, plus his training and experience as a coach to help his clients break through the mental and physical barriers that hold them back.