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May 7th, 2025

What Is Productized Marketing?

  1. What Is Productized Marketing? Scott Perry 44:24

Are you a solopreneur worn out from doing all the things just to get your work noticed?

In this conversation, Scott Perry (Creative on Purpose) and Jake Anderson (Build With Jake) explore a clearer, more values-aligned alternative: Productized Marketing. This isn’t about funnels or hacks. It’s about doing the work you Love—and letting that be your marketing.

Together, we unpack:

* What productization really means (beyond the buzzword)

* Why most marketing advice distracts you from your craft

* How to build a business that fits your values and life

* Why meaningful conversations outperform content strategies

If you’re looking to market with integrity and build a business that funds and fits your life, this one’s for you.

🎧 Listen in to learn how to:

* Stay true to your craft and grow your audience

* Turn your client journey into your most powerful marketing

* Design a business you won’t burn out from

🟢 Resources & Links:

* Click here to subscribe to the Purpose-Driven Prosperity newsletter.

* Click here to join the Solopreneur Success Circle—our private Coaching community.

* Click here to download the Close the Gap guide.

* Click here to explore Jake’s work.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

Scott Perry helps people define the difference only they can make and live their legacy in the next chapter of their of life. Scott has pursued several vocations, navigating from a 25-year career as a professional musician into a 5-year contract as a head coach at Seth Godin’s Akimbo Workshops and now as the leader of a movement to help others reconnect with and share their unique gift.

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