Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Story Cycle to create compelling presentations and long-form communications that transport your audience from their world into yours. 

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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#482: How to Tell Your Purpose-Driven Brand Story

Dave Keil, Founder of Franchise for Good, shares how to create your purpose-driven brand story and why it's important for the growth of you company and the balance in your life.  Improve your...

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David Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna. He is the co-author of Personalized: Customer Strategy in the Age of AI, shares how...

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Park Howell Podcaster