1. #43: Funny Business: Storytelling for the 'Theatre of the Mind' Park Howell, Brand Story Strategist 1:02:22

Dick Orkin, award winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story Podcast with his daughter, Lisa Orkin to help you illuminate your business stories with a dash of humor.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

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In This Episode

  • How to write for the theater of the mind
  • How to break your content into a three act play
  • How to delineate between acts one, two, and three. Start with the problem that your customer has: the setup. Make it personal: use your own experiences to base your story upon. Reveal the solution to the problem in a surprising way.
  • How to have fun while crafting your story

Resources

 

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