- #378: How to Define Your Brand Niche Using the ABT Park Howell, Brand Story Strategist 57:13
Daniel Nestle, Leader, Communications and Corporate Responsibility, LIXIL America, shares how he uses the And, But, Therefore agile narrative framework to focus all of his business communications including defining the brand for his The Daniel Nestle Show podcast.
Take Park’s The ABTs of Agile Communicationsâ„¢ quick online course to learn the agile narrative framework that all influential business communications is built upon.Â
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.Â
Read Brand Bewitchery: How to Wield the Story Cycle Systemâ„¢ to Craft Spellbinding Stories for Your Brand.Â
#StoryOn!
≈Park
Already a Member? Login Here.
Not Yet a Member? Join the Conversation Today!