#241: How to Unlock the Purpose Advantage With Your Brand Story

#241: How to Unlock the Purpose Advantage With Your Brand Story Park Howell, Brand Story Strategist 56:35

Jeff Fromm, president of FutureCast, a consumer trends consultancy, and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, reveals how a brand’s purpose is playing an increasing role in the decision-making of modern consumers.

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