1. #203 How to Use Storytelling to Change Entrenched Views Park Howell, Brand Story Strategist 1:00:07

Rick Smith, founder of TASER (Now Axon) and author of The End of Killing: How Our Newest Technologies Can Solve Humanity’s Oldest Problems, shares how a story is the only way to change what many Americans value as the right to bear arms that leads to the senseless deaths of tens of thousands of people into believing in a technology solution that makes killing obsolete.


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