1. #200 How to Use Storytelling in Your Direct Response Advertising Park Howell, Brand Story Strategist 1:02:14

Ken Kerry, co-founder of Script to Screen, a leading direct response agency, and author of the new book This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business, shares how their approach to direct-response storytelling has generated over $6.5 billion in sales for products and services.


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