- #131: How to Make Your Brand and Business Stories Retellable Park Howell, Brand Story Strategist 1:02:26
When I saw James Cameron’s Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I’d ever set foot in that theater.
But once I was in, once I saw the incredible story being laid out before me, I knew that this well-known event was a timeless journey. When a story is told just right, you can experience it over and over with the same emotional strength as when you first heard it. With the right tools, your brand story can be retellable too.
Jay Golden, the founder of Retellable, shares how to make your story a timeless tale.
Author of Retellable: How Your Essential Stories Unlock Power and Purpose, Jay is an expert in creating stories that are expressive, powerful and applicable in any situation. In his own words, “for a story to change the world, it has to change you first.”
Jay introduces you to his four-step journey model, tips for crafting an overarching story for your brand, and how to make your brand story retellable for any audience.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight
Like what you hear? Bring Park to your next event.