Bruce Hurwitz Presents MEET THE EXPERTS with Katie Stoller on Influencer Marketing
Bruce Hurwitz Presents: MEET THE EXPERTS is a service of Hurwitz Strategic Staffing, Ltd. We hope you will consider us for all your staffing, career counseling and speech writing needs. You can find us on the web at www.hsstaffing.com.
Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. After LA, Katie moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin). She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams. In the last year, Katie has transitioned to being an independent marketing consultant for businesses and talent. She also launched her Education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry. Katie is a volunteer for March Fourth (wemarchfourth.org), a gun violence prevention advocacy group. Katie is a member and mentor with the Women in Influencer Marketing (WIIM) networking group as well as a mentor for DePaul University students. She lives in the suburbs of Chicago with her husband, two kids and a feisty Japanese Chin.
About our interview she says viewers will learn: Influencer marketing went from a small off-shoot of PR to complete world domination and is now valued around 20 billion dollars. To the general public it seems straightforward, but there is so much that goes into a successful influencer marketing campaign.
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