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December 1st, 2023

Unveiling the Future of Online Marketing with Edward Sturm

  1. Unveiling the Future of Online Marketing with Edward Sturm Candy Messer 40:16

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Get ready to be captivated by the extraordinary journey of Edward Sturm, a former NYC nightlife promoter turned tech guru. Brace yourself for an unexpected twist that led him to become a master in the art of search engine optimization. This is a story of viral videos, A-list celebrities, and a pivotal decision that changed everything. So, buckle up and prepare to uncover the untapped potential of online marketing in ways you never imagined.  

The Key Moments    
00:00:00 – Introduction and Background   
00:03:11 – Transition to Online Marketing   
00:05:48 – Importance of Bottom of Funnel SEO   
00:08:31 – Benefits of Bottom of Funnel SEO   
00:10:21 – Unaffected by AI Disruption   
00:16:01 – Understanding Keyword Optimization   
00:16:44 – How to Improve Optimization   
00:18:48 – DIY SEO or Outsourcing   
00:20:22 – Leveraging TikTok for Fast Growth   
00:25:15 – Privacy Concerns on TikTok   
00:31:00 – Introduction   
00:31:32 – Favorite Marketing Channels   
00:32:47 – Selecting Marketing Channels   
00:33:51 – Content Creation and Promotion   
00:38:26 – Building Deep Relationships 

Resources:
https://affordablebookkeepingandpayroll.com/resource-opt-in

Support the show

Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in

Become a supported of the show: https://www.buzzsprout.com/1522381/support

Candy Messer Profitability/Growth Advisor, Fractional COO

Candy Messer is a profitability advisor and Clockwork Fractional COO working with entrepreneurs to help them have successful businesses. Experienced in bookkeeping since 1998, Candy understands the stresses business owners face and offers customized services to meet their varying needs.

Her company energizes entrepreneurs by removing the burden of compliance tasks as well identifying issues preventing higher profitability. She also teaches business owners how to take a 4-week vacation and have the company run effectively without them. As a result of using her services, clients have peace of mind and the freedom to do what they love.

Candy is co-author of Business Success With Ease, Navigating Entrepreneurship, Maintain a Solid Mental Health, and Yes, God and is the host of the “Biz Help For You” podcast which can be found on YouTube, as well as multiple podcast channels.

Candy has been married since 1992 to her husband Garth and they have a son, daughter, son-in-law, and three grandsons. When not running her company, Candy enjoys reading, crocheting, baking sourdough bread, and spending time with friends and family.

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