The Argument for Strategy Over Tactics in Your Marketing with Ken Cook
- The Argument for Strategy Over Tactics in Your Marketing with Ken Cook Candy Messer 27:21
Are you an entrepreneur wondering what to do to market your product or services? Would you like to understand why strategy is more important than tactics? Join me today as I talk with Ken Cook about The Argument for Strategy Over Tactics in Your Marketing. Prioritizing a strategic approach over tactical execution in your marketing efforts ensures long-term success, cohesive brand messaging, and the ability to adapt and thrive in a rapidly evolving business landscape.
Links:
Website
https://thepreparedgroup.com/
LinkedIn
https://www.linkedin.com/in/kendellcook/
Ken is a former marketing agency owner. He's helped scale both small and large companies with millions in sales. Now he teaches agencies how to support clients with a strategy-first approach.
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I'm Candy Messer, President of Affordable Bookkeeping and Payroll and Podcast Host of Biz Help For You. This channel will share helpful information for you to run a successful business including tips in the areas of bookkeeping, payroll, sales tax, business licenses, and other compliance PLUS information I share from experts in other fields.
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