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July 7th, 2023

The Argument for Strategy Over Tactics in Your Marketing with Ken Cook

  1. The Argument for Strategy Over Tactics in Your Marketing with Ken Cook Candy Messer 27:21

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Are you an entrepreneur wondering what to do to market your product or services?  Would you like to understand why strategy is more important than tactics? Join me today as I talk with Ken Cook about The Argument for Strategy Over Tactics in Your Marketing. Prioritizing a strategic approach over tactical execution in your marketing efforts ensures long-term success, cohesive brand messaging, and the ability to adapt and thrive in a rapidly evolving business landscape.

Links:
Website
https://thepreparedgroup.com/
LinkedIn
https://www.linkedin.com/in/kendellcook/

Ken is a former marketing agency owner. He's helped scale both small and large companies with millions in sales. Now he teaches agencies how to support clients with a strategy-first approach.

To learn more about Affordable Bookkeeping and Payroll, visit: https://affordablebookkeepingandpayroll.com/ 

I'm Candy Messer, President of Affordable Bookkeeping and Payroll and Podcast Host of Biz Help For You. This channel will share helpful information for you to run a successful business including tips in the areas of bookkeeping, payroll, sales tax, business licenses, and other compliance PLUS information I share from experts in other fields.

To find even more helpful information, visit my blog at https://affordablebookkeepingandpayroll.com/blog/
Download my FREE Guide to Financial Lingo: https://bit.ly/3bMO9V4

Support the show

Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in

Become a supported of the show: https://www.buzzsprout.com/1522381/support

Candy Messer Profitability/Growth Advisor, Fractional COO

Candy Messer is a profitability advisor and Clockwork Fractional COO working with entrepreneurs to help them have successful businesses. Experienced in bookkeeping since 1998, Candy understands the stresses business owners face and offers customized services to meet their varying needs.

Her company energizes entrepreneurs by removing the burden of compliance tasks as well identifying issues preventing higher profitability. She also teaches business owners how to take a 4-week vacation and have the company run effectively without them. As a result of using her services, clients have peace of mind and the freedom to do what they love.

Candy is co-author of Business Success With Ease, Navigating Entrepreneurship, Maintain a Solid Mental Health, and Yes, God and is the host of the “Biz Help For You” podcast which can be found on YouTube, as well as multiple podcast channels.

Candy has been married since 1992 to her husband Garth and they have a son, daughter, son-in-law, and three grandsons. When not running her company, Candy enjoys reading, crocheting, baking sourdough bread, and spending time with friends and family.

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