Confused by Instagram? Wondering what to post that actually drives results? In this episode, Valentina Escobar-Gonzalez, award-winning social media strategist, shares simple yet powerful tactics for creating connections, building engagement, and maximizing visibility using Instagram and LinkedIn.

#SocialMediaMarketing #InstagramTips #LinkedInStrategy #ValentinaEscobarGonzalez #MarketingForEntrepreneurs #BizHelpForYou #AuthenticBranding #smallbizgrowth

Key Moments
1:27 – Valentina’s journey to becoming a social media strategist
3:22 – LinkedIn vs. Instagram: different platforms, different purposes
6:29 – Instagram Stories explained: beyond your lunch post
8:40 – Should you post personal hobbies like baking sourdough?
11:12 – Tips for increasing Instagram post visibility using location tags and hashtags
12:22 – How to cultivate real engagement and top-of-mind awareness
14:38 – What kind of content should you post for brand relevance
17:29 – How often should you post, and why stories matter more now
24:21 – Using Instagram Insights to evaluate what works best

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I’m Candy Messer, President of Affordable Bookkeeping and Payroll and Podcast Host of Biz Help For You. This channel will share helpful information for you to run a successful business, including tips in the areas of bookkeeping, payroll, sales tax, business licenses, and other compliance, PLUS information I share from Experts in other fields.

To find even more helpful information, visit my blog at https://affordablebookkeepingandpayroll.com/blog/
Download my FREE Guide to Financial Lingo: https://bit.ly/3bMO9V4

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Candy Messer Profitability/Growth Advisor, Fractional COO

Candy Messer is a profitability advisor and Clockwork Fractional COO working with entrepreneurs to help them have successful businesses. Experienced in bookkeeping since 1998, Candy understands the stresses business owners face and offers customized services to meet their varying needs.

Her company energizes entrepreneurs by removing the burden of compliance tasks as well identifying issues preventing higher profitability. She also teaches business owners how to take a 4-week vacation and have the company run effectively without them. As a result of using her services, clients have peace of mind and the freedom to do what they love.

Candy is co-author of Business Success With Ease, Navigating Entrepreneurship, Maintain a Solid Mental Health, and Yes, God and is the host of the “Biz Help For You” podcast which can be found on YouTube, as well as multiple podcast channels.

Candy has been married since 1992 to her husband Garth and they have a son, daughter, son-in-law, and three grandsons. When not running her company, Candy enjoys reading, crocheting, baking sourdough bread, and spending time with friends and family.