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November 10th, 2023

Mastering Hooks to Engage Your Audience with Ann Bennett

  1. Mastering Hooks to Engage Your Audience with Ann Bennett Candy Messer 33:45

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Step into a world where fashion dreams dissolve into a realm of life-altering choices. Ann Bennett, once a luminary at Vogue, was destined for the glitz and glamour until fate intervened on that fateful September day. Witnessing the haunting tragedy of the World Trade Center, she found herself redefining her purpose, and in doing so, discovered the powerful secret to thriving amidst suffocating markets. Brace yourself for a tale of transformation, where the unexpected twist unveils a path that will leave you yearning for more.  

Keynotes:
1. Discover how authenticity can skyrocket your personal brand and set you apart from the competition.   
2. Unleash the power of fun and joy in your business to attract loyal customers and foster a positive work environment.   
3. Gain an understanding of different personality types and learn how to tailor your marketing strategies to effectively reach each one.   
4. Learn the art of creating compelling hooks that will grab attention and make your business stand out in a crowded market.   
5. Embrace failure as a valuable learning opportunity and discover how a playful mindset can lead to greater success in business.   

The key moments in this episode are:  
00:00:03 – Introduction,   
00:00:43 – Anne's Background and Inspiration,   
00:04:24 – The Importance of Fun in Business,   
00:05:29 – Encouraging Introverts to Be Silly,   
00:09:44 – Renegade Brand Archetypes,   
00:17:50 – Understanding Your Target Audience,   
00:20:16 – The Power of Head Whipping Hooks,   
00:26:03 – Choosing the Right Marketing Channels,   
00:28:47 – Embracing Failure and Continuous Learning,   
00:30:44 – Renegade Brand Archetype Quiz Offer  
 
Links: 
http://annbennettmarketing.com/  
https://www.facebook.com/AnnBennettMarketing/  
https://twitter.com/annpbennett  
https://www.linkedin.com/in/annbennett/ 
 
Offer: 
Book a Coaching session with Ann Bennett to receive personalized guidance on building your standout personal brand and boosting your profits. https://www.annbennettmarketing.com/reach-out/
 
Bio: 
Ann Bennett is the founder of Renegade Branding, an International Speaker, Best Selling Author, Coach, and Brand Profit Builder. Ann uses her marketing and branding genius to help women entrepreneurs (and a few good men) build their STAND-OUT personal brands and boost their profits.  
Ann works with purpose-driven entrepreneurs who do transformational work, so they can liberate and ignite their unique genius, and authentic voice and build a profitable brand platform.  

Support the show

Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in

Become a supported of the show: https://www.buzzsprout.com/1522381/support

Candy Messer Profitability/Growth Advisor, Fractional COO

Candy Messer is a profitability advisor and Clockwork Fractional COO working with entrepreneurs to help them have successful businesses. Experienced in bookkeeping since 1998, Candy understands the stresses business owners face and offers customized services to meet their varying needs.

Her company energizes entrepreneurs by removing the burden of compliance tasks as well identifying issues preventing higher profitability. She also teaches business owners how to take a 4-week vacation and have the company run effectively without them. As a result of using her services, clients have peace of mind and the freedom to do what they love.

Candy is co-author of Business Success With Ease, Navigating Entrepreneurship, Maintain a Solid Mental Health, and Yes, God and is the host of the “Biz Help For You” podcast which can be found on YouTube, as well as multiple podcast channels.

Candy has been married since 1992 to her husband Garth and they have a son, daughter, son-in-law, and three grandsons. When not running her company, Candy enjoys reading, crocheting, baking sourdough bread, and spending time with friends and family.

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