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December 5th, 2023

Boost Your Online Presence with a Powerful Website with Allison Ver Halen

  1. Boost Your Online Presence with a Powerful Website with Allison Ver Halen Candy Messer 27:53

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Do you want to boost your small business's online presence and ensure its stability? Are you searching for a solution to achieve this desired outcome? Well, today I have the answer to help you attain that result. In this episode, our guest, Alison Ver Halen, will share with you the importance of having a website for your small business. Discover how having a website can enhance your online presence and provide the stability your business needs to thrive in the digital age.  

The key moments in this episode are:  
00:00:03 – Introduction   
00:01:10 – Finding Her Path in Content Marketing   
00:03:27 – Starting as a Side Hustle   
00:04:55 – Understanding Owned, Earned, and Paid Media   
00:08:46 – Prioritizing Website and Social Media   
00:13:57 – The Value of a Strong Blog in the Sales Process   
00:14:39 – The Length of Blogs and Creating In-Depth Content   
00:16:33 – The Importance of Comprehensive Content   
00:19:17 – Integrating Website, Email List, and Social Media  

Resources:
https://affordablebookkeepingandpayroll.com/resource-opt-in

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Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in

Become a supported of the show: https://www.buzzsprout.com/1522381/support

Candy Messer Profitability/Growth Advisor, Fractional COO

Candy Messer is a profitability advisor and Clockwork Fractional COO working with entrepreneurs to help them have successful businesses. Experienced in bookkeeping since 1998, Candy understands the stresses business owners face and offers customized services to meet their varying needs.

Her company energizes entrepreneurs by removing the burden of compliance tasks as well identifying issues preventing higher profitability. She also teaches business owners how to take a 4-week vacation and have the company run effectively without them. As a result of using her services, clients have peace of mind and the freedom to do what they love.

Candy is co-author of Business Success With Ease, Navigating Entrepreneurship, Maintain a Solid Mental Health, and Yes, God and is the host of the “Biz Help For You” podcast which can be found on YouTube, as well as multiple podcast channels.

Candy has been married since 1992 to her husband Garth and they have a son, daughter, son-in-law, and three grandsons. When not running her company, Candy enjoys reading, crocheting, baking sourdough bread, and spending time with friends and family.

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