- Paul Furiga – Your Story Drives Your Brand Behind The Numbers 24:59
Today’s guest says that your story is your organization’s most important marketing asset. He’s here to tell us why – and how we can improve that story.
Dave Bookbinder goes Behind The Numbers with Paul Furiga, founder of public relations/marketing agency, WordWrite, and author of Finding Your Capital S Story.
In this episode, Paul shares the science of story-telling and why it works. We’re also discussing why stories matter with customers, employees, and investors – plus, the value of a company’s story in relation to its brand.
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of the #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
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