Ep. 56: Jonathan Joseph, Founder of Little Red Fashion

Ep. 56: Jonathan Joseph, Founder of Little Red Fashion Kate Cherichello 41:13

“Infinite compassion”, “Pathological optimism”, “Storytelling”, How Fashion, children’s books, and augmented reality work together to help future generations learn, develop empathy, and more…

I learned so much listening to Jonathan and am thrilled to welcome him to season five of Be The Good with Kate!

Jonathan Joseph is the founder of Little Red Fashion, the first Fashion education company focused on children K through 12, and author of Little Red Dress, the first augmented reality book about Fashion in history.

Jonathan wanted to tell the story of how clothes came to be. How Fashion as an industry works. How it fits into cultures, history, our day-to-day lives. How to fill in gaps of empathy and understanding that are missed in other educational resources.

Just some of the moments I was drawn to:

-Jonathan’s work to change “systemic issues” in the Fashion world
-Examples of Fashion beyond what many of us often think of: for instance, NASA spacesuits needed specific seamstresses that ended up being found at Playtex due to their skills with tiny ‘seam allowances’ and other Fashion ‘inventions’
-Facing the desire to write a book, and talking about the how of making it reality
-Working in your passion without falling prey to workaholic tendencies
-What is augmented reality in terms of a children’s book?
-How ‘Fashion is for everyone’
-Recognizing strengths in children opens up doors for future opportunities
-If something didn’t exist before but you see the need and value, you can learn the ropes and make it happen
-Present the diversity, don’t ‘be preachy’, and messages come through
-The power in the ‘not so obvious’ places for teaching
-How Jonathan encompasses principles from Buddhism into his life to find peace and balance

Listen to the end for a most simple yet unique and oh-so welcomed answer to my final question. (We could have a whole episode just based in the last few minutes of our chat!)

@therealjjoseph
Littleredfashion.com
Little Red Village podcast – diving into the when, where, & why of Fashion for kids
Therealjjoseph.com

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