How To Deliver Exceptional Customer Service: A Guide For Small Businesses &Raquo; Image Asset 1


As a small business, customer service is a necessity. It’s up to you to provide a service that your customers can trust and appreciate. Having excellent customer service can make a small business reach success. When a customer is deciding who to shop with, great customer service can set you apart from your competition. Customers also choose to end interaction with a business quicker when they experience bad customer service.

Building A Rapport With Your Customer 

Small business owners need to make the most that they have a fantastic opportunity to provide a personalized customer service experience. Reaching out to your customers, remembering faces, and remembering your interactions will make your business more memorable and enable your customers to feel valued. 

Make Yourself Available On More Than One Level

Great customer service is all about being available for your customers. From social media to the phone, it’s all about being present. Make sure you provide some level of service via phone, social media, email, live chat, and others to leave no room for them to feel neglected. Even if you can’t man each area at all hours of the day, you can provide your opening hours for each to your customers on your website. 

Treat Every Customer The Same 

Every customer should receive the same level of service. From the customer who visits more than once a year to ones that are brand new, you need to make sure you treat them with the same great service. Referrals and repeat customers are assets to your business, Customers talk, therefore it is essential for you to make sure everyone is seen the same. Make sure you have a good process in place that follows your customer lifestyle from marketing to retention. 

Look After Your Customer Feedback 

Your customers deserve to have a way they can share their opinions about their experience with your business. Whether it’s a survey or an invite to share reviews on platforms such as Facebook or Yelp. When customers feel like you are listening and providing somewhere for them to praise your business or voice their concerns, they will feel more comfortable with your business and what you have to offer. 

Hire People With Stand-Out People Skills 

From the floor staff to the online chat agent, hiring employees who have stand-out people skills is something your small business cannot turn away. The people you choose as your customer service representatives are the face of your business so you need to make sure you hire people who are going to do you proud. Alongside this, you should support them with stand-out training, from using the latest card chip reader to learning the bestsellers, which will help them to continue providing great customer service. 

Small businesses compete in an extremely competitive environment, and it can be difficult to get noticed. Great customer service is something that can help you stand out from the crowd and enable you to exceed your customers’ expectations.

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Michael Levitt Chief Burnout Officer

Michael D. Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout consulting firm. He is a Keynote speaker on The Great Resignation, Quiet Quitting and Burnout. He is the host of the Breakfast Leadership show, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of his latest book BURNOUT PROOF.