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Running your own online business can be such a rewarding experience, as so much more commerce is being done on the web in today’s modern world. 

Having a retail website online means that your business can stay ‘open’ 24/7, 365 days of the year, in every country across the globe – but it isn’t as simple as just creating and publishing a few pages. There are many things that you must do to ensure that you can attract sufficient levels of attention and interest, otherwise, your site will no doubt get lost amongst a sea of other similar sites and receive very few visitors at all. 

Fortunately, it doesn’t have to be as difficult as you might think to start generating a large audience for your online business when you know how. This guide contains just a few easy steps that you can follow to hit your goals in no time at all, so what are you waiting for? If you’re interested in finding out more, then simply read on to uncover some of the best top tips and tricks that you can utilize to boost your business in no time at all!

Harness The Power of SEO 

One of the most important steps that you must take to attract customers to visit your online business website is to make use of various SEO (search engine optimization) tools. SEO exists to help boost your site to the top of a person’s search engine results, helping you to attract as many visitors as possible. 

SEO can take on several different forms, each offering its own unique benefits that can increase your site’s reach and influence in very little time. First of all, utilizing ‘backlinks’ in your content that connect your pages together will encourage more traffic, whilst making the most of ‘keywords’ that relate to your business, and whatever it is that you sell will ensure that your website appears in as many search engine results. If you’re not electronically inclined and don’t want to delve too deeply into algorithms and add ons then do not worry, as there are teams that have years of industry experience who offer specific packages and services that will boost your business website before your eyes. 

Prioritize Perfect Web Design 

The way that your online business website is designed can actually have quite a dramatic impact on the number of visitors that you are able to attract, especially when it comes to repeat users.

A poorly designed page with too many clashing colors, unreadable content in random fonts, and any other visual errors will certainly discourage people from browsing your website, to say the least. Putting an effort into the visual aspect of your site is a good reflection of the quality of your products or services, so focus on creating a sleek and professional design that can channel what your business is really about. 

It’s a good idea to keep the background colors light, and complemented by dark text colors to ensure that all information is readable and accessible. It’s not always easy to design a brilliant online business, so don’t be afraid to reach out to a web development agency to take over this task for you. They know exactly what it takes to design an attractive, enticing platform!

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Michael D. Levitt Chief Burnout Officer

Michael D. Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout consulting firm. He is a Keynote speaker on The Great Resignation, Quiet Quitting and Burnout. He is the host of the Breakfast Leadership show, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of his latest book BURNOUT PROOF.