In this episode of Printing’s Alive, Warren Werbitt and Lee Murphy dive into the fascinating world of signage. Lee shares his journey into the signage industry and the variety of projects at Access Signs. They explore the differences between the sign and print industries, discussing steps for obtaining business signage, including permit processes and common challenges. The conversation highlights the importance of signage for businesses, the impact of Chinese manufacturing, and memorable installation experiences. They also touch on automation, labor challenges post-COVID, and future trends in signage. The episode concludes with a discussion on the pride of creating impactful signs and the importance of customer feedback.
(0:10) Introduction and Lee Murphy’s background
(1:26) Types of signage projects at Access Signs
(2:41) Lee’s journey into the signage industry
(5:28) Sign industry vs. print industry
(6:21) Steps to obtain business signage
(8:10) Permit processes and common challenges
(11:29) Customer visits and project reassurance
(13:27) Receiving proper artwork files
(16:22) Planning and timeframes for signage projects
(17:10) Memorable and challenging sign projects
(21:01) More memorable and challenging projects
(23:33) Importance of signage for businesses
(27:08) Choosing the right sign company
(30:18) Impact of Chinese manufacturing on signage
(34:12) Customer engagement and sales follow-up
(37:08) Unusual and memorable installation experiences
(40:15) Costly mistakes and lessons learned
(41:45) Automation and software in the sign industry
(45:48) Labor challenges post-COVID
(49:38) Rising costs and industry impact
(50:08) Future trends and innovations in signage
(51:50) Collaboration with large format printing companies
(54:16) Signage and business visibility
(55:30) Brand promotion through signage
(56:15) Pride in creating signs and customer feedback
(57:17) Outro and call to action
