Unlocking the Power of Buyer Personas
- Unlocking the Power of Buyer Personas Diane Helbig 26:15
Welcome back to another episode of “Accelerate Your Business Growth!” I’m your host, Diane Helbig, and today we have a phenomenal guest lined up for you—Jim Kraus, the president of the Buyer Persona Institute (BPI) and a renowned authority on buyer personas and buying insights. Jim brings a wealth of knowledge from his experience in helping thousands of marketers develop strategies and messaging that drive leads, improve conversion rates, and increase sales. Recently, he released the second edition of his book on buyer personas, and we’re thrilled to dive into this topic with him. In this episode, Jim will break down what buyer personas truly are, how they can be used effectively in marketing and sales, and the invaluable insights they can bring to your business. He’ll also share practical advice on how to gather this vital information and use it to better understand and influence your prospective buyers.
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Each episode of this podcast provides insights and Education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
Timeless Marketing Insight: “The provider and the solution that’s gonna win is the one that can make the buyer feel like, hey. You know, if I make this choice, I’m gonna get the outcomes I want, and I feel like nothing’s gonna go wrong.”
— Jim Kraus 00:21:21
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